Captain Den

So, why is my business called Captain’s Den?

On the 13th August 2010, Captain’s Den registered at Stafford Borough Council. The business concept had been developing some years previously. At first, a venture unfolded that was completely different from what I had been employed in the past to do. Something that I found was a real break from nursing and teaching.

I later decided, to be successful, ‘stick to what you know’. (Advice given from friend’s some year’s back. I took a diploma in Aromatherapy in 2012 and have never looked back.

Business Focus 2016

So, back to the question… why is my business called Captain’s Den…. I named the business after my dad ‘Dennis’. He passed in 2009, knowing about my interest in pursuing a business venture but sadly did not see the venture unfold.

My dad was my inspiration, my motivator, encouraging me every step of the way. Dennis was ‘My Captain’, the captain of our family ship. The inspiration for us all.

Today marks the eighth anniversary physically without him but I can feel his spiritual presence daily. A true legend. Thank you for all the love and support you gave me over the years 🙏🏼

Post from October 9, 2017 – Happy 80th Birthday to Our Captain!

Captain’s Log; Today marks the 80th birthday of Our Captain, Dennis! Sadly, Dennis will not be joining the family get together tonight  in remembrance of this great man. He passed in August 2009 from complications of prostate cancer.

Now eight years on – Let’s turn this disease on its head and shout out to all you men out there. Get your prostate check! Here’s some of the latest information from Prostate Cancer UK

Are you at risk?

Can I reduce my risk?

For much more information continue clicking on the links from the Prostate Cancer UK website. There is a wealth of information there for you and your family. You are not alone with this. Seek help from professionals and those diagnosed.

Further information and useful links


Get Involved – March For Men

History Archive 17 August 2012 – A New Look For Captain’s Den

This week is a time of remembrance for our captain and in his honour we are launching this new website you see before you. We feel the site is more professional looking and caters for all aspects that the Den has to offer!

We hope you enjoy our new site!

And always remember our captain who is forever in our hearts!

Captain's Den adds holistic therapies
Captain’s Den adds holistic therapies 2013

History Archive from 2010 / 2011 – More inside into Captain’s Den name

The beginning
Captains Den advertising started on a Facebook group page, this has archived now but here are a few entries saved:-

Hi folks,

With the 1st anniversary of dads passing and his endless support for my ventures; I thought it was only fitting to create a business name that incorporated the remembrance well. I am launching Captains Den as my business venture with aim to sell morning coffees, afternoon teas, sponge cakes, muffins, pasteries, chutneys, jams and fruit cakes.
With time, I will be adding more pictures to temp you toward placing an order for my products. Please order through Captains Den wall, my email or mobile number.
My end goal is to own my own coffee shop / tea rooms…. I have not decided where or when yet but will be working from home until the decision is made 🙂

Welcome to Captains Den…. I hope you enjoy my products

Claire Saunders
mmmmm it all looks really good…….I can certainly recommend the lemon drizzle cake :o)
 ·  ·  · 13 July 2010 at 15:10

    • Sarah Sargeant I can second that very yummy 😀 All looks very impressive, glad I could assist with the name, your dad would be chuffed especially as its to do with cakes and afternoon tea…….mwah xxxxx
    • Jan Hodgkiss hahaha…. of course, thats why it has to be in his memory ;-0
      Cheers sis… x

    • Sarah Sargeant Absolutely 😀 big hugs xx

    • Jan Hodgkiss ‎:-) …. besides, he said he would stay and help me 😉

    • Sarah Sargeant Of course, he.ll always be there 😉 xxxxx

    • Jan Hodgkiss ‎;-) … too right, …… cuz.. man he love dee cake 🙂
      The lady from Food Standards Agency… She said YES 🙂
      Captains Den is a registered small commercial food business 04 August 2010 🙂

      May I take your cake order please? ….. What is your favourite?

      Dont forget, I can cater for those special people who dont do gluten, sugar, eggs, nuts or dairy 🙂 …… Go on, treat yourself 😉

       ·  ·  · 4 August 2010 at 15:39

      A tribute to the captain today!

       ·  ·  · 16 August 2010 at 09:54

      Stafford Borough Council approved your application on 20/08/2010 09:31. Your registration process is now complete.

       ·  ·  · 20 August 2010 at 10:28

       ·  ·  · 1 October 2010 at 22:23
        • Emma Heinemann Cake looked great and tasted fantastic – was a great birthday surprise for Lynne! Thank you very much, will have to discuss plans for a 40th birthday cake for next year! xxxxx
          Thank you for the lovely cakes for Lewis’ birthday. All three (customised vic sponge, lemon and banoffee) went down very well with everyone – my uncle was after 2nds and 3rds for the banoffee! And the homemade jam in the sponge was lovely too – do you sell that and if so, how much is it?

          See you soon,

          C x

          Captains Den – for your afternoon tea, cake & buffets has been registered for 1 year today – Happy 1st Anniversary! We would like to thank all loyal customers, followers and family for the ongoing support given throughout the building up of this venture. Onward & upwards 😉

           ·  ·  · 13 August 2011 at 15:26


LinkedIn is a good source of networking professional support and advertising. I no longer wish to receive recruitment requests. I love the good feedback from previous colleagues, thank you.

I have deleted my account but before doing so, I saved a screen shot of the pages. It’s a bit of nostalgia and saving of the lovely comments. I wanted to share this with you.